Frequently Asked Questions

Pay-Per-Click is just as it sounds. Your business places ads on search engines or websites and you pay every time someone clicks on your ad.

That's only when you pay. If nobody clicks on your ad it doesn't cost you a penny. This isn't like placing an ad in the newspaper. With PPC you know exactly how many people viewed your ad. In fact you know a lot more than just that. You know how long they spend on your site, if they contacted you, where they are located, what they searched for to find you, and almost anything else you might need.

Learn more about Pay-Per-Click at Wikipedia.

Local Pay-Per-Click (PPC) is designed to target only your potential customers . If you customers are only located in Concord, NH you can pay only for clicks that come only from Concord. Or you can add surrounding towns or the whole state. You choose exactly where you want visitors from.

You can even target the whole country, but only for terms that include your community such as hotels in Dover, NH. In this case you would pay for clicks from California, but they are clearly interested in coming to Dover.

You set the price. You can choose to spend $.10 or $10 per click, but most local PPC campaigns fall in the $.25-$2.00 per click range. With only a $50 monthly budget you can have 25-200 highly targeted visitors.

We can set up a starter Pay-Per-Click campaign for $299 that you can manage yourself or have us manage it for you for as low as $75 per month. Learn more about how we can help you start advertising locally on the web.

No, but the web isn't Field of Dreams - "If you build it they will come" doesn't work. You are investing in your local web presence (both time and money). To get the most out of a web site you need to promote it.

Building a website and not promoting it is like buying thousands of nice full color brochures and then leaving them in boxes under your desk - you will be wasting your money. You need to promote your new web presence to see results.

You don't pay anything. There may not be thousands of people searching for your products of services if you are located in a small market and only pull customers from surrounding communities. But the people that do find your ads will be highly targeting and ready to buy. In this case Local Pay Per click is a very low cost way of gaining new customers.

You don't have to increase your advertising budget to start advertising on the web. Getting started is as simple as shifting some of the money you are already spending into Local Pay-Per-Click advertising. Once you see that advertising on the web isn't actually an expense, you can increase how much you spend monthly. That's the great thing about Pay-Per-Click, you can spend as little or as much as you want.